How can I help you?
I think of myself as part of your team; I have the knowledge of both internal + agency but with a nimble, personalized approach. I do not believe in the "one size fits all" model.
I have had experience across all major marketing disciplines from strategy to conceptual development to actual execution; I have created business cases + developed global process. Overall, I have 3 primary areas of focus:
BRAND STRATEGY
1) Target
2) Positioning
3) VisID
4) Architecture
Brand Strategy serves as the foundation for all marketing work. It includes your target, insight and how to best position in the competitive landscape. Another critical step is portfolio architecture + visual identity. I can help you assess where you are today and take it to the next level.
BRAND STRATEGY
INNOVATION
PROJECT MNGT
1) Strategy
2) Concept
3) Feasibility
4) Pipeline
1) Cross functional leadership
2) P&L
3) Execution
4) Sell-in
Innovation, especially in the world of nutrition, is my passion. I can help you assess the white space, develop a strategy and create insulated, differentiated platforms that will provide future growth & momentum.
All projects whether focusing on visual identity or product commercialization require strong project management skills. I have commercialized 8 platforms at PepisCo and have the leadership skills needed to get the project completed flawlessly, on-time and within budget.
