ADAPTABLE
ACHIEVE GROWTH
Hello! My name is Jen Huffman. I am a freelance brand strategy & marketing innovation consultant living in Traverse City, Michigan. I have 13+ years of experience in multiple industries. I am adaptable. I am passionate. Above all, I want to partner with you to
BACKGROUND
CLIENTS
I have had the opportunity to work with a range of clients.
larger clients (i.e. PepsiCo and Conagra); smaller companies (TentCraft) and start-ups (Inlight & Matt Morgan's congressional campaign).
My passion is nutrition innovation but I have worked across a number of industries & enjoy learning new business models.
ABOUT ME
I started my consulting practice with a passion for change and the desire to make an impact. Silver Canvas was born (name origin- there is a silver lining to any blank canvas) in the beautiful Traverse City Michigan. As an individual consultant, I have partnered with an array of companies who desire to exponentially grow sales; I have the flexibility and knowledge to engage within any or all areas of the business cycle – from strategy to actual commercialization- and can tailor my approach to fit the needs of the brand and business.
from Michigan Tech.
During my time at PepsiCo, I served as the global innovation director for Quaker leading both the strategy and commercialization agendas, resulting in the launch of a breakfast snacking platform across multiple countries. Quaker Breakfast Flats and Quaker Filled Breakfast Squares were part of this platform and are currently launching across the brand’s core countries. My scope included business cases development, white space assessment integrating demand space data, opportunity sizing/financial ROI, proposition feasibility analysis, and portfolio roll-out strategy & execution.
In my last role, I was responsible for redefining the Quaker brand equity across 53 countries, this included portfolio architecture, positioning, visual identity and 360 communications; all with global versus country guardrails and playbooks. I also spent four years on the Tropicana brand across multiple roles including brand equity, shopper marketing and base business management. I have a vast knowledge on the global nutrition food & beverage space with deep consumer insights, passion, and competitive intelligence.
Prior to PepsiCo, I was a manufacturing engineer in the auto industry; I have an MBA from the University of Michigan - Stephen M. Ross School of Business, an M.S. in engineering from the University of Michigan and a B.S. in mechanical engineering